Skip to Content

Campaign

  • Publicly Traded

Brand

  • Lifestyles

Agency

  • FCB

With public health issues predominantly playing out in private, Lifestyles needed a way to tap into peoples personal experiences and educate them in a lighthearted way. Using real-time search results, prices for condoms fluctuated with the activity on common STI’s, taking the power of customer habits to an entirely new level.

Show Details