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Campaign
  • Giferator
Brand
  • Madden
Agency
  • Grow

Madden used live NFL data with in-game footage to generate GIF highlights for every single game. Taking advantage of Display all the creative was delivered via real-time mobile ads across sport websites and apps. The result is an ever-growing collection of GIFs that football fans can take, edit and share to shove in the face of their rivals.

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