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    Humour works, even in a crisis

    Campaign

    • New ManageMint

    Brand

    • Mint Mobile

    Agency

    • Maximum Effort Productions

    Remember Rule #1? Never put your client in your ad. Well, what if your client is Ryan Reynolds? This long-form TrueView spot is a low-tech answer to “How do we make ads in lock down?” Bet it wasn’t as effortless as it looks.

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