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For once, don’t do it.




Wieden & Kennedy

Just four days after the horrific murder of George Floyd, Nike release this TrueView video – joining the Black Lives Matter movement. Nike have repurposed their iconic slogan to combat the issue of racism and police brutality towards the black community. This is not band-waggoning. Nike have a history of tackling social issues – supporting black athletes and community leaders like Colin Kaepernick, Serena Williams and LeBron James. If your brand has the platform to incite change, use it.

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