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Campaign

  • Lunar New Year - The Great Chase

Brand

  • Nike

Agency

  • Wieden+Kennedy

Lunar new year and sporting footwear wouldn’t seem like a natural fit. But this TrueView spot manages to combine the two with a sprinkling of humor and charm. The annual family battle over hongbao red envelopes plays out over multiple years – making casting, styling and locations crucial. It’s impossible to find fault.

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