Nike: The Toughest Athletes
Empowerment made engaging.
Opening with a question is a tried and tested way of pulling your audience in – but with everything Nike do, this is no ordinary question posed to no ordinary audience. This TrueView spot titled 'The Toughest Athletes' asks mothers what makes them one – answering by artfully showcasing the strength and commitment of female athletes as they transition into motherhood. Voiced by iconic athlete – and mother – Serena Williams.