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Campaign

  • Do something new New Zealand

Brand

  • NZ Tourism

Agency

  • Special Group

With borders closed, expect a long list of domestic tourism ads. Drone shots. Engaging activities. Smiling faces. NZ Tourism didn't do that. Instead we meet everyday Kiwis who are using their time in lockdown productively - making a list and checking it twice. Proof that, with a little original thinking, testimonials can still be engaging.

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