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Campaign

JetBot+ and Jet90 Product Launch

Brand

Samsung Vietnam

Agency

One Publicis Team Samsung

In an experiment with Google Creative Works, Samsung Vietnam tested made-for-CTV YouTube ads that leveraged the ABCDs of effective video ads. The brand drove action with the new “Send to Phone” brand extension and QR codes. These best practices and new features successfully boosted ad recall and landing page visits by making prime time even more personal and actionable.

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