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Campaign

Yadada

Brand

Samsung

Agency

72andSunny

More proof you don’t have to advertise the product, if you advertise how the product makes you feel. For this TrueView spot, the hip-hop track is contrasted against the school backdrop, emulating the experience of unlocking your phone with Samsung A50’s in-display fingerprint sensor. Too cool for school if Yadada know what I mean.

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