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Campaign

  • The life of Dutee Chand

Brand

  • SBI Life Insurance

Agency

  • WATConsult

It’s a brief that’s becoming all too common. How do you demonstrate inclusivity and equality for a brand? In a brave decision, this client decided to tell someone else’s story. In this TrueView spot we meet Dutee Chand – India’s first openly LGBTQI+ athlete. The beautifully directed video touches on her achievements on track, but also her resilience off the track – including being unfairly suspended by Athletics Federation of India.

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