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Campaign

  • Hope Reef

Brand

  • Sheba

Agency

  • AMV BBDO

These days consumers want to see that brands care about the world. So, when Sheba partnered with The Nature Conservancy to restore coral reefs, they knew it was a story that needed to be told. By creating a unique YouTube channel to house related content and support subsequent advertising, they were able to share their efforts and involve the audience in generating donations through viewership.

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