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  • Google Misspellings


  • Snickers


  • AMV BBDO UK & MediaCom

Search let Snickers take advantage of all the spelling mistakes made daily. Buying 25,381 misspelled words with some help from Google and an algorithm, they reached more than 500,000 people in two days with a message that underscored their brand platform; You’re not you when you’re hungry.

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