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Campaign

  • Fuel your Resolution

Brand

  • Special K

Agency

  • Leo Burnett

Getting different marketing elements to complement each other can be a balancing act. Special K mastered the mix with this campaign that spanned multiple core YouTube formats, from long-form to 30s and 15s. They also created 31 unique 6 sec bumpers that used Director Mix to further serve individualized elements to the viewer.

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