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Campaign
  • Make It with Idris Elba
Brand
  • Squarespace
Agency
  • Squarespace In-house

No matter how long the spot, the first five seconds is crucial. Squarespace used TrueView to tell a detailed, long-form story by combining humour and celebrity. Plus, they let their audience know what they were getting into upfront, in just those first few seconds.

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