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Campaign

  • The Lil' Goat

Brand

  • TK Maxx

Agency

  • Wieden + Kennedy

A strutting goat in the first five seconds is sometimes all it takes to get viewers hooked. TK Maxx then took full advantage of the TrueView format to deliver an emotional and quirky Christmas message in such a way that'll have lil' cursors avoiding all signs of the skip button.

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