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Campaign

  • Ramadan: Janji 30 Hari Abim

Brand

  • Tokopedia

Agency

  • Directors Think Tank

Ramadan arrives each year with strict traditions. This TrueView spot is built around the lesser-known custom that children of 14yo are expected to fast for the first time. The story follows a younger brother, who's not required to fast, using e-Commerce to try and cheer up his grumpy older sister. Brilliant storytelling with the product embedded in every frame.

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