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Campaign

  • Good Morning World

Brand

  • Tourism New Zealand

Agency

  • Special Group

Sometimes all it takes to be heard above the noise is to say a simple ‘Good Morning’. This content led TrueView campaign encapsulates everything that reigns supreme on the YouTube platform—Talent talking to viewers, in a humble and consistent way. Originally designed to bring the world to New Zealand, it ended up bringing New Zealanders to the world—through YouTube.

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