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    How Uber drove emotion with TrueView

    Campaign

    • Thank You For Not Riding

    Brand

    • Uber

    Agency

    • Wieden + Kennedy

    It's rare for a brand to thank it's customers for no longer using their service but this emotional Uber spot does that. It's got heartfelt VO with user generated content—a staple for making TrueView spots native to the YouTube platform.

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