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Campaign

The Runner, The Cyclist, The Pedestrian

Brand

Volvo

Agency

Forsman & Bodenfors

A powerful tactic for TrueView is a clever reveal, and these spots for Volvo deliver it with a single take. With VO opening with phrases like ‘Suddenly’ and ‘This isn’t just a vehicle’, Volvo takes tactics straight from the TrueView playbook to drive viewers all the way to the product benefit.

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