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    Talking to moms on a whole new level, thanks to Director Mix

    Campaign

    • Mom On

    Brand

    • Yoplait

    Agency

    • 72andSunny

    Research showed moms were turning to YouTube for parenting tips, so Yoplait got in on the conversation. Using Director Mix, they created a TrueView ad supported with bumpers to ensure whatever moms searched, they were there to cheer them on.

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