Skip to Content
Campaign
  • Mike Rowe’s Prostate Exam
Brand
  • Zerocancer.org
Agency
  • Erich & Kallman

When it comes to authenticity, this execution goes over and above (or perhaps down and below). It has so many things working in its favour: a fresh approach, taboo subject, celebrity, broken fourth wall, and it even manages to poke fun at the format.

Show Details