90%
of leading marketers say personalization significantly contributes to business profitability.
of leading marketers say personalization significantly contributes to business profitability.
Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues, March 2017.
The average mobile page takes more than 15.3 seconds to fully load.
of people expect brands to tailor experiences based on their preferences.
Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.
of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
