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90%

of leading marketers say personalization significantly contributes to business profitability.

Related Data

The average mobile page takes more than 15.3 seconds to fully load.

61%

of people expect brands to tailor experiences based on their preferences.

Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.

71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.