85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage. Appears In Everything a marketer needs to know about machine learning Related Content Inside Google Marketing: 4 ways we’re planning for an automated future Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset Take the lead: New research shows top marketers use machine learning to drive growth Related Data 66% of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities. 91% of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant. 3/4 Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation. 50% of the organizations surveyed have incentives to make investments in machine learning and automation. > 2 X Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities. Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.