Core Values

July 2010

As technology advances, there are fewer and fewer differentiating factors between personal computers. Richard Gerstein, SVP Strategy and Marketing for HP Personal Systems, explains that as product capabilities become more similar, marketing plays a bigger role. That means shifting the focus from speed, screen size and memory to focusing on how they work with other devices like tablets and phones.

If you look at technology today in terms of core PCs, laptops and desktops, the average customer is utilizing 20% of the true capacity of that machine. Most people aren’t needing something with more memory or more space.

Richard Gerstein

HP Online-to-Store Case Study