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Related Data

50%

of the organizations surveyed have incentives to make investments in machine learning and automation.

Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.

66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

85%

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

91%

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.