50% of the organizations surveyed have incentives to make investments in machine learning and automation. Appears In Take the lead: New research shows top marketers use machine learning to drive growth Related Content 5 rules for winning with automated marketing Leading marketers embrace 3 beliefs to drive business growth In the age of assistance, delivering growth starts with predicting what people want Related Data 3/4 Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation. > 2 X Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities. 66% of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities. 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage. 91% of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant. Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
