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Related Data

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.

50%

of the organizations surveyed have incentives to make investments in machine learning and automation.

66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

85%

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

91%

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.