Skip to Content

> 2 X

Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.

Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=3200, manager level or higher, KPI index (grouped based on 20/60/20 split) challenged n=645, capable n=1928, leaders n=652, Marketer leaders are defined according to several attributes, including how well aligned their KPIs are to their business outcomes, 2018.

Appears In

Take the lead: New research shows top marketers use machine learning to drive growth

Related Content

5 rules for winning with automated marketing Leading marketers embrace 3 beliefs to drive business growth In the age of assistance, delivering growth starts with predicting what people want

Related Data

3/4

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.
Google/MIT SMR
50%

of the organizations surveyed have incentives to make investments in machine learning and automation.
Google/MIT SMR
66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.
Google/MIT Technology Review Insights
85%

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.
The Boston Consulting Group
91%

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.
Google/Purchased

Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
Google/LRWGreenberg