Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Econsultancy and Google, Performance Agency Survey, n=396, executives at North American agencies that invested at least $8M into paid search marketing in 2017; Leading Performance Agencies (n=136) are identified as agencies who reported revenue growth for existing portfolio over 11% in H1 2018, Mainstream (n=260) identified as remainder of the sample, Sept. 2018.

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How performance agencies can thrive in a data-driven world

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Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.
Google/Econsultancy

> 50 %

of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.
Google/Econsultancy

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.
Bain & Company and Google
66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.
Google/MIT Technology Review Insights

The top five questions for "gender equality" around the world over the past five years were:
- what is gender equality
- why is gender equality important
- how to promote gender equality
- why gender equality is important
- why gender equality stalled
Google

International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.
Google