Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Related Data

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy

of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.

Google/Econsultancy

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Google/MIT Technology Review Insights

International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.

Google