of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.

Related Data


of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Google/MIT Technology Review Insights

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

The Boston Consulting Group

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.

Google/MIT SMR

of the organizations surveyed have incentives to make investments in machine learning and automation.

Google/MIT SMR

Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.

Google/MIT SMR

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.