of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.

of the organizations surveyed have incentives to make investments in machine learning and automation.

Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.