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66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Google/MIT Technology Review Insights, Global, ML Leaders and Laggards, Leaders (n=186) defined as >15% increase in revenue OR 15+ point market share increase, Laggards (n=176) defined as <0% growth in revenue OR <0 point market share, 2018.

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Everything a marketer needs to know about machine learning

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Related Data

85%

of executives believe AI will allow their companies to obtain or sustain a competitive advantage.
The Boston Consulting Group
91%

of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant.
Google/Purchased

3/4

Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation.
Google/MIT SMR
50%

of the organizations surveyed have incentives to make investments in machine learning and automation.
Google/MIT SMR

> 2 X

Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities.
Google/MIT SMR

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.
Google/Econsultancy