Related Data

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Google/Econsultancy

Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Google/Econsultancy

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
66%

of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities.

Google/MIT Technology Review Insights

International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.

Google