The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, Google Ads solutions, and global customer success stories to help you prepare for a privacy-first digital marketing landscape.
Prioritizing investments in data and insights is critical to making your business nimble and resilient in the face of change. As people’s expectations around data privacy have shifted, it’s more important than ever to update your data strategies so you can continue to share relevant ads and measure campaign success.
We’ve updated our privacy and performance playbook with the latest Google Ads measurement solutions to help you prepare for the new privacy landscape and to help you continue to drive strong performance.
We’ve also included case studies, clearly delineating how companies have used these solutions to improve growth.
Privacy readiness is paramount, and this playbook can help get you started on the path to peak performance. In this playbook, you’ll learn how to:
1. Build direct relationships with your customers
People want transparent, meaningful relationships with the brands they care about. PepsiCo was able to improve ROI up to 3X by building better customer relationships.Explore this chapter
2. Ensure your measurement remains accurate and actionable
People are concerned about being tracked across the internet by third parties. Use first-party data to get a more accurate view of how users convert without compromising their privacy. Tennis Express, a U.S.-based sports apparel retailer, increased conversions to 89% by investing in first-party data solutions, such as sitewide tagging and enhanced conversions for web.Explore this chapter
3. Drive performance by keeping your ads relevant
People now expect useful, relevant experiences that respect their privacy. Telia, a Norwegian telco company, increased conversions by 22% by activating its first-party data to re-engage existing customers with more relevant messaging.Explore this chapter