Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.

YouTube Data, U.S., Classification as "ideas" videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Sept. 2015 and 2017.

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Searches for "ideas" on mobile have grown over 55% in the past two years.

June 2017 Google Data

Mobile searches for shopping lists have grown over 150% in the past two years.

June 2017 Google Data

Searches for "outfits for" increased by over 55% in the past two years.

June 2017 Google Data

Mobile searches containing the word "brands" have grown over 80% in the past two years.

June 2017 Google Data

Mobile searches for the "top or best ___ brands" have grown over 95% in the past two years.

June 2017 Google Data
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies