Gift-givers will be doing a lot of digital multitasking, according to our 2012 holiday study. 85% will shop for a gift by starting on one device and finishing on another, relying on links, search, and shopping carts to pick things back up. Most shoppers will go both online and to the store to research and purchase a gift. And overall consumer reliance on the internet is up, while all other sources of information (e.g. store fliers) are deemed less useful than they were a year ago.
- October 2012