June 2016

<p>When people search on their mobile devices for information or inspiration, they count on relevant and fast results. These I-want-to-know moments are opportunities to positively influence perceptions of your brand.</p> <p>Anticipate consumer questions</p> <p>Grab your smartphone and perform some of the top searches related to your category. Are you there?</p> <p>65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.</p> <p>Ensure answers are easy to find</p> <p>Make it easy for consumers to find the information they're looking for about your brand or product.</p> <p>69% of smartphone users are more likely to buy from a company whose mobile site or app can help them find answers to their questions easily.</p> <p>Help consumers every step of the way</p> <p>Even for larger purchases or long-term goals, mobile research plays a part. Make sure your brand offers potential consumers helpful information for every part of their decision-making process.</p> <p>90% of smartphone users have consulted their phones to make progress toward a long-term goal or multi-step process while "out and about."</p> <p>For more micro-moments insights, recommendations, and case studies, visit</p>