December 2013

Understanding how millennials are so different from previous generations is game-changing. They represent 30% of the Canadian population and within 15 years will make up 75% of the workforce. They are social, enjoy entertainment, are big on luxury and love to spend. They are cutters, with fewer using credit cards and fewer watching cable TV each year. They research and purchase online, and brands that don't take the time to learn their habits are in danger of losing relevance. Enjoy our millennials infographic below.