The data is in and interest is up: More people are attending live events, concerts, sports, and theater than ever before. How are they researching and buying tickets to these events? Google worked with Ipsos MediaCT to find out. The good news for marketers is that ticket purchasers are always in market. If they're not attending an event, they're looking toward the next one. (Sometimes they're even doing both simultaneously thanks to mobile.) There's huge opportunity for brands to surround and own the conversation when it comes to ticketing and interest in live events as shown in this infographic.
- August 2014