May 2016

New data on how consumers use mobile search to connect to brands and businesses.


<p>If your business has a physical location, you know by now that mobile search is the new front door to your store. In fact, every month people visit 1.5 billion destinations related to what they searched for on Google. Below, we share new insights on how mobile search helps people connect with nearby stores.</p> <p>PEOPLE RELY ON MOBILE MORE THAN EVER</p> <p>When people want to know, do, go, or buy, they turn to their smartphones.</p> <p>There are more searches on mobile than on desktop.</p> <p>More than half of all web traffic now comes from smartphones & tablets.</p> <p>MOBILE IS THE NEW LOCAL GUIDE</p> <p>Whether it's finding the closest hardware store or hunting down a late-night eatery, mobile instantly connects people with the world around them.</p> <p>30% of all mobile searches are related to location.</p> <p>2.1X increase in mobile searches for “stores open now” or “food open now” in the past year.</p> <p>1.3X increase in mobile searches for “where to buy/find/get” in the past year.</p> <p>MOBILE’S OFFLINE INFLUENCE</p> <p>Timely and useful mobile experiences don't just lead to mobile purchases. They bring people to your front door.</p> <p>76% of people who search on their smartphones for something nearby visit a business within a day...</p> <p>28% of those searches for something nearby result in a purchase.</p>