Published
January 2017
Topics
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<p>From high-flying floor routines to record-breaking races, the Rio 2016 Olympics were jam-packed with thrilling moments. Here's a look at how viewers used YouTube to keep up with the Olympic excitement.</p> <p>During the Rio 2016 Olympics, viewers watched over 40M hours of related video content on YouTube</p> <p>Over 60% of Olympic-related video watch time on YouTube came from mobile devices.</p> <p>To help bring the games to life for hundreds of millions of fans around the world, YouTube partnered with broadcasters in more than 60 countries. Viewers were quick to tune in:</p> <p>Subscriptions to YouTube's broadcaster partners' channels grew by over 20% during the Rio 2016 Olympics.</p> <p>Before, during, and after the Rio 2016 Olympics, viewers turned to YouTube for more information about their favorite sports and athletes:</p> <p>The top most-searched sports on YouTube during the Rio 2016 Olympics included: Basketball, gymnastics, badminton, swimming and diving, beach volleyball</p> <p>The five most-searched athletes on YouTube during the Rio 2016 Olympics were: Usain Bolt, Michael Phelps, Simone Biles, Lee Chong Wei, Joseph Schooling</p> <p>Olympic excitement ramped up early:</p> <p>From April 2016 through June 2016, Rio 2016 Olympic sponsors' ads received the equivalent of over 400 years of watch time.</p> <p>Since the 2014 Games, search interest for Olympic-related terms on YouTube has risen over 90%.</p>