Americans drive 750 billion miles each spring. That's a lot of miles, and they're going to need some help keeping their vehicle road-ready. When it comes to vehicle service, consumers have four key decision points: replace or repair their vehicle, do the repairs themselves or have someone do it for them, where to buy, and which products or services to purchase. Digital media can influence consumers' choices and drive seasonal traffic by positioning service brands at each decision point.
- March 2013