Published
January 2015
Topics

Many of us make resolutions to get fit in the New Year, but how we shape up isn't always the same. Google searches for "physical fitness" peak in January every year, and more of these searches are now happening on mobile. What are other rising fitness trends? From coast to coast and everywhere in between, here's where, when, and how we're working out.

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<p>Many of us make resolutions to get fit in the New Year, but how we shape up isn't always the same. We looked at Google and YouTube data to find the latest trends across the United States.</p> <h2>Where we work out</h2> <p>People are more likely to search for gyms in big cities and home workouts in central states</p> <p>Based on searches related to physical fitness, California is the most fitness-obsessed state in the nation</p> <p>Running is most popular in Boston--year-round, not just around the marathon.</p> <h2>When we work out</h2> <p>Searches related to physical fitness peak in January every year. Searches from mobile devices are up 40% YoY (as of December 2014).</p> <p>We want to fit in fitness: Searches for "desk exercises" and "workouts on the go" are both on the rise</p> <p>Weather influences our workouts: Gym-related searches peak in January. Searches related to running peak in the warmer months of April and August.</p> <p>How are brides-to-be getting buff? Searches for "wedding prep" are strongly correlated with "arm workout" and "hiit" (high-intensity interval training).</p> <h2>How we work out</h2> <p>As workout get more extreme, watchtime of videos related to recovery and stretching on YouTube is up 50% YoY</p> <p>Searches for wearable devices such as fitness bands and trackers have overtaken searches for fitness apps.</p> <p>On YouTube, yoga and bodybuilding are the largest fitness categories, and they are growing.</p> <p>On your mark...Search interest in "blacklight runs" and "mud runs" has taken off</p>