In this interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales U.S.A. Inc., discusses the importance of building an overall social strategy. He says it's not enough to just have a social presence on one platform, or many separate messages on several platforms, but rather the market calls for a unified strategy to be disseminated across all social sites.

November 2011



Previously, what we had, in essence, was a Facebook strategy, and that's not a social strategy.

Tim Morrison