"We have almost too much data at our disposal, and it can sometimes be hard to sift through all of that information and understand what it really means," says Megan Moldovan, Annalect's director of platform logistics. And she's not the only one who feels this way. Digital affords new opportunities to reach more consumers in more ways, and with these changes come challenges for marketers. We spoke with Moldovan along with Kurt Unkel, VivaKi's President of Product and Solutions, and Angelina Eng, Carat's Vice President of Digital Media Ops, about how digital marketing platforms like DoubleClick can help them overcome data overload and provide the tools they need to plan, execute and measure campaigns.
- December 2013