The teams from Burberry, Google and Grow wanted to create something that felt intensely personal and offered a way for millennials to express themselves. And what could be more personal than a kiss? Burberry's Christopher Bailey talks about the desire to "put a little bit of heart and soul" into the campaign. The teams were able to do just that, translating the connective power of a kiss into digital and bringing the intrigue of the Burberry brand to the experience.

September 2014



The idea is really simple: you send one of your personal kisses to anyone, anywhere in the world, and you follow the journey of your kiss.

—Christopher Bailey, CEO, Burberry