Nike is constantly looking for ways to deepen engagement with sports fans globally. Together, the teams from Nike, Wieden+Kennedy, Google and Grow set out to tap into the real-time energy of live sports and explore how Google's ad technology can deliver more engaging experiences across the web and mobile, right when it matters most. Here, the creators talk about building the "mobile-first" experience.

September 2014



Nike is always looking for new ways to innovate, not just through our athletes, products and stories but also in the way we connect with our consumers.

—Davide Grasso, Chief Marketing Officer, Nike