Performics' Dave Strong, iProspects Jessica Dearien and DoubleClick Search's Dan Arwady and Matthew Eichner discuss SEM tips for retail marketers. In a roundtable format, they share use cases, industry trends, and customer experiences. Some of the topics covered include: counteracting volatility in retail, valuing mobile traffic, and getting a seat at the table with your business stakeholders.

December 2013