Pharma marketing has a different set of challenges than general marketing. Joseph Cowan, Partner and Senior Search Strategist of Pharma at MEC Global, talks about how pharma brands can keep up in the constantly changing space without breaking the rules. One such way is through microsites. He says they're a good way to keep the conversation going without the risk of open commenting threads.

October 2011



The technology which is giving us very quick, very fast responses is also training people into the impression that they can get anything they want—any information they want—at the moment they think about it.

Joseph Cowan