With all the new platforms out there, how does a marketer break through? In this in-depth interview, Jon Kamen, Chairman & CEO of Radical Media and Board Member of the Future of Advertising Project with Wharton, offers his thoughts. He suggests that the time may be ripe for a return to single sponsor programming, which will allow brands to own the programming and maximize their return on investment.

September 2010



With the advent of so many new platforms, and so many ways in which consumers are going to receive their media, I think they have to really rethink some of the models of past sponsorship.

Jon Kamen