Sprint knows that while over 90% of wireless consumers shop online or on mobile, the majority of them go to retail stores to make their purchase. So the brand focuses its tools, technology and content on giving that multichannel shopper all the information she needs at every step of her buying path. Here, VP Scott Zalaznik explains how Sprint creates a seamless journey from online device to in-store purchase.

March 2015



One out of four people who click on our mobile search banners end up in a retail store.

Scott Zalaznik, Vice President, Digital Media