For over 40 years, U.K. retailer Argos delivered its catalog to 18 million households. But with 46% of its customers starting their journey online, it was time for a change. Bertrand Bodson, chief digital officer, talks about how Argos uses mobile to engage shoppers and drive fulfillment.
"We see mobile as a connector to the store. Especially in a business where you don't have products on the floor and it's about check and reserve or click and collect … we're all about convenience and immediacy."
—Bertrand Bodson, Chief Digital Officer for Argos